CBA one of the first to realise eXtreme benefits of Transit Advertising

Success of Outdoor Transit Advertising has recently increased to encompass campaigns from big businesses within the financial sector.
CBA are one of the first big businesses within the financial sector to capitalize on the advantages of eXtreme eXposure advertising.
The campaign focus involved public interaction on the streets of St Kilda & Sth Yarra, giving consumers a more interactive feel for the product and brand.